Why does pancreatic cancer have to "trend" only when someone famous dies?

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Pancreatic cancer is challenging to diagnosis and treat.  Public awareness of this tragic disease is limited.  In recent years, we have witnessed the death of famous icons in American society diagnosed with pancreatic cancer.  As demonstrated by the graph below, the number of Google searches for "pancreatic cancer" spiked around the deaths of Patrick Swayze and Steve Jobs.  Hopefully, the public knowledge and understanding of pancreatic cancer will rise to a level where we can no longer witness this information gap simply through Google trends.

Figure 1. Google search trending of phrase "pancreatic cancer".